Market Research and Consumer Psychology and Market research Guide - Advertising and marketing Review

American Association of Family and Consumer Science (AAFCS)
National organization representing family and consumer sciences professionals across practice areas and content specializations; founded to improve the quality and standards of individual and family life through programs that educate, influence .
 
UCSD Purchasing Presentation
'How We Sustain High Customer Satisfaction': Presentation made at BFS Leadership Retreat, September, 1998.
 
ChinaVista
China based consumer behavior and advertising database.
 
Purchasing Power
Differences in Purchasing Power Influence European Consumer Behavior.
 
Warrillow & Co.
Marketing communications company that specializes in helping Fortune 500 companies talk to, and get a better understanding of the small business market.
 
The Gateway to Educational Materials
Information on consumer behavior.
 
GVU's WWW User Surveys
Provided by Georgia Institute of Technology. Graphics, visualization, and usability survey on questions asked to Internet users.
 
Student Monitor
Nationally syndicated, market research study of the college student market.
 
Australian Consumers' Association (ACA)
Located in Marrickville, Australia. Not-for-profit organization that publishes consumer information, tests products and lobbies on consumers' behalf.
 
University of Maryland- Consumer Behavior Program
Description of university's consumer behavior program.
 
Perseus: Consumer Behavior
Offers internet market research services, course evaluation surveys, specializing in customer satisfaction surveys and 360 degree surveys.
 
AutoData Systems
Products are sold to multiple industries. This company was capitalized by private investment. Developer of Windows software that automates surveys.
 
FiM - Purchasing Power vs Pester Power - Insight Article
FIM's Eddy Harding argues that encouraging purchase is the key to success in the kids' market.
 
Infosurv: Consumer Behavior Surveys
Full-service online survey firm specializing in the design, administration, and analysis of online consumer surveys.
 
Principles of Forecasting Project at Wharton School
To develop a set of principles to guide forecasting for problems in management, operations research and the social sciences.
 
CyberAtlas
Statistics and web marketing information, enabling readers to understand their business environment and make informed decisions.
 
Consumer Expenditure Surveys
Consists of two surveys that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. By the Bureau of Labor Statistics.
 
Apogee: Consumer Trend Analysis
Marketing research and consulting firm that specializes in the measurement, analysis, and improvement of customer satisfaction.
 
US International Trade Administration (ITA)
Responsible for encouraging exports and ensuring compliance with existing trade agreements, Trade Development, the ITA also analyzes trade statistics on export-related issues and includes the Units of Market Access and Compliance
 
Mapinfo.com: Sales & Marketing Solutions
Marketing professionals use this site to help them with territory analysis and optimization, site selection, prospect targeting and media planning.
 
Nb of rev= 20 - Consumer Buying Behavior